Non-Obvious Customer Journey Workshop: How to Create A Map Of Your Future Customer
Preparing for what your customers will want in the future can seem like an impossible task. After all, who can really anticipate exactly where things are heading? Yet there is a technique based on five simple non-obvious habits that can help you, your leaders and your teams to supercharge your empathy, see what others miss and understand what your customers will really want in the future.Using a model pioneered from working with some of the largest brands in the world to help them better define their future customers, participants in this interactive and immersive workshop will get a chance to use some of those techniques to redefine how they understand their own customer’s journey. In the process, we will all be challenged to rethink how we engage customers and leave with actionable ideas for how to evolve our activities and re-imagine what we do every day.
Our processes and systems are perfectly designed for the results we are achieving today. What if we could get better results without endless firefighting and heroic efforts? What if we could create a more sustainable way? WARNING: This is a working session where we will discuss how we can identify the behaviors necessary to great results. Come ready to roll your sleeves up as we work create more sustainable outcomes.