1909, 2018

Podcast: Predicting the Turn

September 19th, 2018|

SOCAP’s Moving at the Speed of Innovation Podcast series is a special series designed to address the different issues, perspectives and strategies on how innovation is shaping the customer care industry. In the latest installment, SOCAP CEO Marjorie Bynum talks with Re-Imagine keynote speaker David Knox about his book, Predicting the Turn, and the topics he will cover in his presentation next month. From the importance of being open to change to the concept of "second order consequences," David gives listeners a great sneak-peek at [...]

2208, 2018

How To Predict The Future: 7 Non-Obvious Trends That Explain What Customers Really Want

August 22nd, 2018|

Self-described “Trend Curator” Rohit Bhargava is on a constant quest for what’s new and – most of all – what’s going to be influential in the years to come. At SOCAP's Re-imagine Customer Care Conference you will hear Rohit’s take on non-obvious trends that explain what customers really want. Learn more about Rohit here.  

608, 2018

Channel Surfing: Discovering How Consumers Research and Communicate with Your Brand

August 6th, 2018|

There are some fundamental questions facing the consumer care discipline that are not broadly understood from the consumer perspective. Most brand market research is not shareable beyond one company and is designed to support media, merchandising, and other functions rather than consumer relations decisions. In 2017, Wilke and C3i Solutions conducted a joint consumer research project through the lens of consumer care. Surveying hundreds of U.S. consumers, we set out to better understand two fundamental questions: How do consumers research fast-moving consumer goods? How would [...]

2607, 2018

Why Attend SOCAP’s Re-imagine Conference

July 26th, 2018|

As the association representing thousands of vice presidents, directors, managers, and supervisors of customer care and consumer affairs for some of the world’s leading brands, SOCAP strives to provide the tools and professional resources to help members drive business transformation through enhancedd customer care and customer engagement. SOCAP designed its Re-imagine Conference, being held October 21-24 in Salt Lake City, to help more than 500 top industry professionals to think and discuss the future of customer care—how is it changing and what will it look [...]